EcoHouse Brazil Takes Advantage of Prime Opportunity

In 2009, many people had high hopes when the Brazilian government announced their plans for the Minha Casa, Minha Vida (My House, My Life) Brazil programme. This housing initiative promised to address the growing shortage of homes in a country that is expected to see 16 million needed by 2020. Unfortunately, mismanagement and red-tape seemed to doom the project to failure early. 

Fortunately, Anthony Armstrong Emery was paying attention. The businessman and world traveller had already built a reputation for himself, thanks to his real-estate company, EcoHouse Brazil. Mr. Emery has developed EcoHouse Brazil into a company that today is worth close to £150 million. Part of his expertise is the country of Brazil. So when he saw the Minha Casa, Minha Vida (My House, My Life) Brazil programme floundering, he knew it meant a golden opportunity for EcoHouse Brazil.

The first issue he was sure of was that the government was not holding up their end of the deal in terms of financing. He also knew that banks in Brazil are covered in red tape. As such, EcoHouse Brazil has raised up to £50 million since its inception solely from outside investors, mostly from the Asia Pacific region and from Emery’s homeland, the UK.

This financing has given EcoHouse Brazil a substantial edge over the competition. Simply put, while other firms wait for financing to come through so they can finish, or even begin, their projects, EcoHouse Brazil is already off to the races. 

It’s not uncommon for EcoHouse Brazil to take a year to finish construction on a building their competition needs two to three to finish. 

Given their success, EcoHouse Brazil seems poised to continue its growth. Already at 1,000 employees operating out of their five international offices, the real estate company has shown investors 15% returns within a year thanks to Emery’s insight on the Minha Casa, Minha Vida Brazil programme. Those who have invested for three years have seen 20% returns out of EcoHouse Brazil.

With so many issues of poverty facing the country, EcoHouse Brazil is proud to be financing a difference. Thanks to EcoHouse Brazil, many of the 16 million homes will be ready by 2020. Besides affordable housing, families will be able to rely on enhanced security to lend them further comfort. 

As construction continues on the Minha Casa, Minha Vida Brazil programme, EcoHouse Brazil plans to continue looking for opportunities that help the country while providing returns to their investors.

EcoHouse Brazil Supports Local Communities

Ever since 2009, EcoHouse Brazil has been focused on providing social housing to residents of the country, working with the government on its Minha Casa, Minha Vida project. Under the project, low- and middle-income families will obtain access to affordable housing that measures up to high quality construction standards in order to improve the quality of life all around. In addition to its efforts in the housing market, EcoHouse Group has been working on other projects as well, including putting together a Brazilian jiu-jitsu school that they founded in conjunction with popular UFC fighter Ronny Markes.

This school is highly popular; the UFC is extremely well-known in Brazil, with only football coming in as a more popular sport ahead of it. The school founded by EcoHouse Group attracted attention immediately, with as many as 30 local children signing up to take part. The dojo is located in Vila de Ponta Negra, a neighbourhood heavily divided by class. Often, locals are unfamiliar with their surroundings as they strive to stay away from the “bad” or run-down areas of the neighbourhood.

The Brazilian government is attempting to rectify these perceptions with their Minha Casa, Minha Vida programme. In addition to working on several developments to fulfil this need, EcoHouse Brazil is adding other touches to improve the quality of life in their neighbourhoods. One example is the addition of security measures, where gated communities will have access to 24 hour guard towers and an on-site police station. However, the dojo is one way in which they are trying to help the community from the ground up. Children who participate may have previously been involved in drug dealing or experienced extreme trauma in their lives.

Soon, even more areas of Brazil will benefit from the Minha Casa, Minha Vida programme, as additional developments have recently been approved in locations such as Rio de Janeiro. The Mayor of the city has indicated that as many as 2200 families will be able to obtain new housing in the city as the development progresses. These developments continue to present opportunities for low- and middle-income Brazilian families to start climbing the property ladder and improving their lives.