EcoHouse Brazil Takes Advantage of Prime Opportunity

In 2009, many people had high hopes when the Brazilian government announced their plans for the Minha Casa, Minha Vida (My House, My Life) Brazil programme. This housing initiative promised to address the growing shortage of homes in a country that is expected to see 16 million needed by 2020. Unfortunately, mismanagement and red-tape seemed to doom the project to failure early. 

Fortunately, Anthony Armstrong Emery was paying attention. The businessman and world traveller had already built a reputation for himself, thanks to his real-estate company, EcoHouse Brazil. Mr. Emery has developed EcoHouse Brazil into a company that today is worth close to £150 million. Part of his expertise is the country of Brazil. So when he saw the Minha Casa, Minha Vida (My House, My Life) Brazil programme floundering, he knew it meant a golden opportunity for EcoHouse Brazil.

The first issue he was sure of was that the government was not holding up their end of the deal in terms of financing. He also knew that banks in Brazil are covered in red tape. As such, EcoHouse Brazil has raised up to £50 million since its inception solely from outside investors, mostly from the Asia Pacific region and from Emery’s homeland, the UK.

This financing has given EcoHouse Brazil a substantial edge over the competition. Simply put, while other firms wait for financing to come through so they can finish, or even begin, their projects, EcoHouse Brazil is already off to the races. 

It’s not uncommon for EcoHouse Brazil to take a year to finish construction on a building their competition needs two to three to finish. 

Given their success, EcoHouse Brazil seems poised to continue its growth. Already at 1,000 employees operating out of their five international offices, the real estate company has shown investors 15% returns within a year thanks to Emery’s insight on the Minha Casa, Minha Vida Brazil programme. Those who have invested for three years have seen 20% returns out of EcoHouse Brazil.

With so many issues of poverty facing the country, EcoHouse Brazil is proud to be financing a difference. Thanks to EcoHouse Brazil, many of the 16 million homes will be ready by 2020. Besides affordable housing, families will be able to rely on enhanced security to lend them further comfort. 

As construction continues on the Minha Casa, Minha Vida Brazil programme, EcoHouse Brazil plans to continue looking for opportunities that help the country while providing returns to their investors.