Ever since 2009, EcoHouse Brazil has been focused on providing social housing to residents of the country, working with the government on its Minha Casa, Minha Vida project. Under the project, low- and middle-income families will obtain access to affordable housing that measures up to high quality construction standards in order to improve the quality of life all around. In addition to its efforts in the housing market, EcoHouse Group has been working on other projects as well, including putting together a Brazilian jiu-jitsu school that they founded in conjunction with popular UFC fighter Ronny Markes.
This school is highly popular; the UFC is extremely well-known in Brazil, with only football coming in as a more popular sport ahead of it. The school founded by EcoHouse Group attracted attention immediately, with as many as 30 local children signing up to take part. The dojo is located in Vila de Ponta Negra, a neighbourhood heavily divided by class. Often, locals are unfamiliar with their surroundings as they strive to stay away from the “bad” or run-down areas of the neighbourhood.
The Brazilian government is attempting to rectify these perceptions with their Minha Casa, Minha Vida programme. In addition to working on several developments to fulfil this need, EcoHouse Brazil is adding other touches to improve the quality of life in their neighbourhoods. One example is the addition of security measures, where gated communities will have access to 24 hour guard towers and an on-site police station. However, the dojo is one way in which they are trying to help the community from the ground up. Children who participate may have previously been involved in drug dealing or experienced extreme trauma in their lives.
Soon, even more areas of Brazil will benefit from the Minha Casa, Minha Vida programme, as additional developments have recently been approved in locations such as Rio de Janeiro. The Mayor of the city has indicated that as many as 2200 families will be able to obtain new housing in the city as the development progresses. These developments continue to present opportunities for low- and middle-income Brazilian families to start climbing the property ladder and improving their lives.
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